Good marketing isn’t talking about the products you make.
​It’s about the stories you tell.​
Be heard.
We help brands and leaders stand out, stay relevant, and engage more deeply with the audiences they seek -- all through compelling storytelling.
Marketing has changed. In today's world, customers crave transparency and connection like never before. And the only way to attract customers and build meaningful relationships is through story. People want to know more about companies: how you conduct business, how you treat employees, and how and why you make your products and services.
At The Boom Effect, we help you explore and identify the compelling stories that really make your brand special and resonate with your key audiences. Then we create a communications strategy and coach you to share relatable, memorable stories that increase awareness, create advocates and drive sales. That’s the power of good storytelling.
The Boom Effect is a boutique communications and PR consultancy that believes in having trusted, honest relationships with clients that are built on mutual understanding, transparency and accountability.
Caroline Verboon, founder and principal, has decades of storytelling expertise, journalistic insight and communications acumen, gained from working with some of the world’s most iconic brands – either in-house or at multi-national agencies.
She taps into her experience and network of seasoned industry experts to help clients capture and share the ethos of their business -- to speak to new and existing audiences, drive awareness and convert customers.
Our Services
Story Identification
Audiences don’t buy products.
They buy the ​story first.
Through guided methodology and research, we collaborate with you to find a higher purpose – for your leadership and your brand -- that will deliver the heart and soul of your business to unite all stakeholders and attract customers. We leverage our 25 years in PR and communications to identify stories that will also resonate with journalists to increase coverage and expand awareness.
Story Sharing
Attention spans are short and competing content is on the rise.
We encourage our clients to drop self-promoting content that pushes products and services and start dramatizing the real problems they solve. We help you cut through the noise and stand out in a continually evolving world. We’ll create compelling content and devise an integrated media strategy that makes you seen, heard and known.
Story Telling
Having a story to tell is one thing. Knowing how to tell it is another.
Knowing how to tell it so that you meaningfully connect and engage with your audience is a learned skill. We leverage our expertise of coaching more than 1,000 leaders with practical, personalized tips and tricks and empower you to show up with authentic confidence, purpose and focus in a range of settings and media.
Brands We’ve Worked With
